Grow your brand online with this digital marketing strategy, social media analytics and customer engagement optimization seminar. The program teaches marketers and communication officers to plan digital campaigns, create engaging content and use analytics to improve reach and conversions. Participants will learn search, social and email marketing, audience targeting, campaign measurement and community management. Through hands-on exercises with real platforms, attendees will build a practical digital marketing plan. This program is essential for marketing, communications and public relations professionals.
Objectives
- Develop a digital marketing strategy aligned to business goals
- Define target audiences and customer personas
- Create engaging content for social media platforms
- Apply search engine optimization and paid search basics
- Run email and social media advertising campaigns
- Use social media analytics to measure performance
- Optimize engagement, reach and conversion rates
- Manage online reputation and customer feedback
- Build a content calendar and campaign budget
Target Audience
- Marketing managers and officers
- Communications and public relations officers
- Social media and digital content managers
- Brand managers
- Corporate affairs staff
- Entrepreneurs and business owners
Methodology
- Digital strategy workshops
- Hands-on social media analytics labs
- Content creation exercises
- Campaign planning sessions
- Case studies of successful digital campaigns
- SEO and advertising demonstrations
- Group marketing plan presentations
